We are "créateurs de convivialité"

Pernod Ricard

Our ambition is to turn every social interaction into a genuine and friendly experience of sharing. As we create and share our Pernod Ricard products we become immersed in this extraordinary human experience of convivialité.

We are respectful and responsible hosts, committed to nurturing every terroir and its biodiversity. 

Pernod Ricard is a convivial, responsible and successful global wine and spirits group. Number 2 worldwide with a clear ambition to become the leader of our sector, we have one of the most comprehensive portfolios of the industry with 240 premium brands available in over 160 countries.

We are unlocking the magic of human connection to grow our business, transform our industry, and make a positive impact on the world. We do this by creating convivialitié. Our ambition is to turn every social interaction into a genuine and friendly experience of sharing.
Convivialitié is the glue that binds us together, it allows us to meet our innate human need of connecting with one another. Convivialitié is the force beyond us, one that carries us, an energy that brings us closer together.
We crave convivialitié because it is inherent to humanity and a true source of joy. When we are open to meeting people as our most authentic selves and we share convivial moments, our lives become so much brighter and more vibrant!
In those moments we become convivialists – a role each and every one of us should embrace.

A premium portfolio

Our portfolio of over 240 brands is one of the most comprehensive on the market, covering every category of wines and spirits. Organised around moments of conviviality, it's designed to offer our consumers the right product at the right time, wherever in the world they are.

Pernod Ricard is a decentralised Group comprised of a global flagship in France, autonomous affiliates, brand companies and market companies throughout the world. Our organisation is based on respect for each affiliate’s operational autonomy and the overall strategic principles defined at Group level, we can confidently rely on the constant interaction between Headquarters, Brand Companies and Market Companies.

Decentralisation gives us the competitive advantage of agility in uncertainty. Our Group structure leads and directs our global organisation from HQ in Paris yet respects the operational autonomy of our affiliates. Our Brand Companies focus on developing brand strategy and activations. Our Market Companies implement group strategy and brand strategy at a local level.

Our Sub-Brands